Last year, star Jude Law remarked he “didn’t fear any repercussions” for portraying Vladimir Putin in a cinematic adaptation. The movie, though, could coincide so closely with the mythologized version promoted by Russian state media that, within Russia, it reads as a compliment rather than a critique.
For years, the Kremlin and the country's pop-culture machine have worked together to forge a made-to-measure persona of Putin. This character is a political superhero devoid of flaws, a former spy reframed as a Russian James Bond who consistently understands more than he reveals.
“Domestically, the constructed Putin has long overshadowed the real one.”
A notable instance is a television show released last fall, directed by a pro-government filmmaker. The protagonist is a fictional security officer inexplicably chosen to “save” the nation from disorder. Although he is called a different name, the implication is unmistakable: the hero must be a known figure from the secret services.
Western portrayals often end up buttressing this same narrative instead of debunking it. A new film inspired by a bestselling satirical novel sets out to undermine the leader's mythology by presenting him not as a cause but as a symptom, moving the focus to the spin doctors surrounding him.
In the film, Putin is presented as having been chosen by influential figures to steady the country because he is “a fit former intelligence agent”. The oligarchs approach him and practically plead him to become president. He replies is that he would prefer to rule from the background, desiring permanent power.
This narrative is the Kremlin’s export myth: the cool, reluctant strategist shaped by destiny. In reality, none of this took place.
Nobody ever begged him to take the job. The presidency was in essence a selection process with no shortage of candidates. At the centre to this process stood a powerful businessman from the previous administration who expected to run the state in practice.
“The goal wasn't a powerful leader, they needed someone malleable, someone who would follow instructions.”
Analysts concur that the notion of him as a master operative was constructed retrospectively. Stories about his “recruitment work” in Dresden do not stand up to scrutiny. Fundamentally, he handled paperwork and routine duties, a low-level clerk not involved with field operations.
Curiously, the move to framing him as a “007” may in part have been triggered by the actor's arrival as James Bond. His harder version prompted local outlets and social media to make comparisons with their leader. Mashup posters replacing the actor's likeness with Putin’s surfaced on city centers, fueling the increasing trend to see him as a local secret agent.
With Jude Law, an star well-liked by viewers there, the authorities are likely to seize the chance to portray this choice as a small victory. The film's exclusion of public dissent, the opposition, or prominent activists in the story, even though it includes recent years, is a welcome aspect for state propaganda.
Domestically, Putin is often an omnipotent figure who remains unseen on screen. He is signaled through portraits or calls “from above”. In this new film, he at last gets a famous actor's visage—one that may inadvertently validate the exact legends it might seek to question.
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